juli hunter
Eco Friendly Style
"Specialising in sustainability, recycling & upcycling to save textiles from landfill is the core of my business and giving these pre-loved materials and natural fabrics a second life so they can be worn, used & loved once more."
Celebrating 25 years in business

Creativity is the essence of who I am and have always been since childhood. A hunter, collector, & creator of clothing and materials - I am passionate about the transformation of any item and process of giving it a new life from start to finish.
My journey began with a deep dive into fashion, studying in Whanganui before honing my skills while with Starfish - renown Wellington clothing designer. After traveling and gaining new perspectives, I founded my own brand and am now based in Waikanae on the Kāpiti Coast, where our store, workroom, and studio come together in the heart of my creative process.
I’m always on the lookout for unique fabrics, buttons, and linens in garage sales and second-hand shops, with a passion for giving new life to preloved materials. Sustainability is at the core of my work — I specialise in recycling, upcycling, and saving textiles from landfill, using all these “found” materials to craft eco-friendly creations that are meant to be worn, used, and loved.






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